Hey Reader,

Last week I shared that I'm pushing myself to do something verrrrry uncomfortable (for me):

25 live webinars in 7 months.

(Read about it here if you missed it.)

The worst part . . . or maybe the best, depending on if you're in my shoes or your own . . .

I also committed to documenting the journey.

As you may recall from last week, my first webinar was a FLOP. No live sales.

I knew going in that it was a possible outcome, but I honestly didn't really believe I would end the presentation without any sales. I've sold Absolute FB Ads for over 10 years, and I hired a pro to help me this time!

But there I was, no Slack notification alerting me to a new customer.

"How am I going to improve this? I need to fix it by next Monday's webinar."

That was the dominant thought in my mind, but fortunately, I was able to catch the thought error very quickly.

"Hold up. I don't need to fix this in the next 7 days. I want this to work quickly, but I don't need it to.

(Yay for having a cash reserves in the business!)

So I adopted a new thought:

"I just need to make some changes and try again."

And boy, did I make a lot of changes!

Here's what I did:

1. I tore apart the teaching section.

Somehow when building the webinar, I missed the fact that I was essentially giving away ALL of my expertise on how to successfully run ads in 2026. People could (and did) walk away with enough info to say "you know what? I'm gonna try this on my own."

If you plant that seed in their head, it gives them a great reason not to buy (even if they would get better results faster with your offer).

And for the record, this has ALWAYS been my biggest webinar problem. Teaching is far more comfortable than selling, because it makes people like us!

2. I recorded new ads that focused on speaking to a different type of prospect.

Based on data I've been collecting for a while, I could see how my existing ads were attracting people who would need a lot of warm-up time before buying.

I paid more for the leads I got with this new messaging, but I trusted that it would be worth the higher CPL.

3. I forced myself to practice ahead of time.

My husband knows I hate practicing my presentations, so he walked into my office an hour before I was supposed to go live, sat down, and gently forced me to go through the slides and my loose script. (He's an entrepreneur, too, and often works at home.)

I always give a better performance when I've done a run-through close to go-time. You'd think that would motivate me to practice more!

4. We got out SMS reminder texts to work and actually sent out "starting live" texts (among others).

Here are some stats for Week 2 of my weekly webinar experiment:

• Spent $1,740 on ads
• 119 people registered
• 35 people showed up (that's almost 30% 🎉🎉)
• Annnnnnnd I made 2 sales live!

I was fucking ecstatic, Reader!

"I'm on my way!" I thought.

🤩

Talk more soon,

Claire