Hey Reader,

At the beginning of the year, I set a big goal. An IMPOSSIBLE goal.

You may have heard me on my own podcast having soooooo much resistance to it:

A million dollars in revenue in the 2026 calendar year.

What I was excited about: trying a bunch of shit to get there.

What I was deathly afraid of: failing publicly.

But I eventually got on board and got to work. And then got burnt out in just one quarter.

This has happened before, Reader: I set a big goal, I get tunnel vision around it, I experience failure of some kind, and then I emotionally torture myself about said failure.

By end of April, I was talking with my BFF about how to take 2 consecutive weeks off of coaching my clients in order to rest. I couldn't see the path forward.

I didn't end up taking time off - instead I dramatically changed my goal.
​
Instead of going for a million, I was going to keep reaching for a high revenue goal (somewhere between $500k and $700k) and love myself no matter what happens.

I HAD to stop beating myself up for every big or small failure; the impact it has on my personal life is simply too much.

So that was my new goal . . .

And then I embarked on the craziest thing I could possibly do while striving to love myself no matter what:

I committed to hosting 25 live webinars in 7 months.

This was the definition of signing myself up for failure! I wanted to prove to myself I could do it without letting it do me in.

Yesterday I hosted webinar #6. So this experiment is already well underway.

And I'm going to document the whole process with a weekly email; today's is the first one.

Let me take you back to April when I decided it was time to give the weekly webinar strategy a real college try.

I had watched clients do it VERY successfully. I had tried it myself in 2025 . . . but had quit after just 2 weeks.

It felt utterly pointless! I made a couple of sales in those 2025 weekly webinars, but almost no one would show up to watch live!

It's soooo hard to give a good webinar performance when there's just 1 person there watching you. "They probably think I'm a total loser!"

But in April 2026, I decided to hire my own webinar coach, try a completely different framework than the one I had been using, and commit to hosting one live every week.

✅ Paid the coach on April 23rd; expected to have my ads running in a week or two.

But nooooooo. This was a MUCH longer process than I anticipated.

I went through several drafts of the webinar slides before my coach said it was ready for paid traffic. Big tweaks, small tweaks, another VIP day with my slide designer . . . "anxious to get started" is a complete understatement!

Finally, the big day came: Monday, June 8.

I had spent almost $2k on my ads, got 174 people registered, and...

I got zero live sales.

Then I got zero sales from the webinar replay sequence.

It was incredibly painful.

My main thought following the live webinar and seeing that no sales had come in was this:

"How am I going to improve this? I need to fix it by next Monday's webinar."

Sounds like a lot of pressure, right?

Fortunately I quickly found a new thought that really helped me keep going.

I'll share it next week, along with what happened the next time I delivered my webinar!

Talk more soon,

Claire