I'm running the same webinar every week for 25 weeks. Same offer. Same price. Paid ads driving registrations the whole way. Every week I publish what actually happened. Ad spend, cost per lead, how many registered, how many showed, how many bought. The weeks that worked and the weeks that didn't. No polished case study at the end - just the receipts as I go.
my accidental pitch problem
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The 25-webinars-in-a-row story thus far: ☹️ So-so results in the beginning 💃 7 live sales on webinar #5 😩 2 weeks with barely any sales (More details about those results can be found here.) In case you missed last week's update about my spiral post webinar #7 with only 1 live sale, I reached the turning point when my coach showed me the ups and downs of her own conversion rates. (Plus I got 2 sales on the replay, so that helped my mindset a lot!) Monday came around again, and it was time for #8. "Anything can happen, and that's OK" was the thought I was trying to cultivate. Here are the stats:
This was the second highest number of live sales since I started this experiment! "What was different that week?" I simplified my pitch slides and I stopped ad-libbing while going through them. Somehow I had started talking about why tracking your results is important when I got to the slide about the module on tracking your results. I realized this was probably killing the energetic flow of my pitch, so I got more careful about sticking to slide content. "Hopefully this can become my new normal!" I thought. Stay tuned for the results of webinar #9 coming at you next week, Reader. - Claire P.S. Tickets are starting to go quickly for the Philly Funnel Sprint. If you've been thinking about coming to my in-person event in October, make sure to grab yours before we sell out! 🏃♀️ Details here ➡️ clairepells.com/sprint |
Claire Pelletreau
I'm running the same webinar every week for 25 weeks. Same offer. Same price. Paid ads driving registrations the whole way. Every week I publish what actually happened. Ad spend, cost per lead, how many registered, how many showed, how many bought. The weeks that worked and the weeks that didn't. No polished case study at the end - just the receipts as I go.
If you haven't been following my story of 25 webinars in a row, you can catch up here. Last week I shared how my own ads stopped tracking correctly (a.k.a. I messed something up) and my cost-per-webinar sign-up went from $18 → $27! 🫣 My ROI that week was in the red by about $250. Despite that result, I didn't lower my spend or change anything about my webinar deck - I knew I needed more data about whether these more expensive leads were actually better quality. So here are the stats for...
If you haven't been following my story of 25 webinars in a row, you can catch up here. On webinar #9, I hit a sales record of 9 live sales! The post-webinar replay sequence brought in another sale, AND we got our first refund request that week. (Totally normal, and I can honestly say it didn't bother me.) One change I made to the webinar for the following week: Based on answers we got to a "why didn't you buy" email campaign, I tweaked the content a bit. Here's some feedback I got from that...
Previously on The 25-Webinars-In-A-Row Story, you heard all about how I cleaned up my pitch and make 4 live sales! (Compared to how earlier webinars had gone, this was pretty great. All the details about those results can be found here.) On the morning of Monday, August 3, I started to prepare for webinar #9. But something wasn't right . . . All of a sudden, I couldn't get my slides to load. Or the Ads Manager! The minor Internet problems we'd dealt with over the weekend suddenly turned into...