I'm running the same webinar every week for 25 weeks. Same offer. Same price. Paid ads driving registrations the whole way. Every week I publish what actually happened. Ad spend, cost per lead, how many registered, how many showed, how many bought. The weeks that worked and the weeks that didn't. No polished case study at the end - just the receipts as I go.
webinar spiral + the turning point 💡
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I'm back after a week of In the last chapter of the story, I experienced the devastating feeling of failure when I only made 2 live sales compared to my record breaking 7 sales from the week before. And I really didn't know what had gone wrong! It was the first time in the entire process that I didn't know how to improve things for the next one. "It'll probably be better today," I thought as I geared up to host webinar #7.
I couldn't fucking believe that I actually did WORSE than the week before, Reader!!! I thought it was a great presentation! Certainly no worse than the week before!! "WHAT AM I DOING WRONG????" Off to my coach I went, sharing my spiral. My confidence was so shaken; I even started to doubt my ability to sell this offer in the launch I was planning for my existing audience. Her response? Screenshots of the conversion rates from her own weekly webinar, 10 in a row. Most weeks were solid, some weeks she hit it out the park . . . And 2 out of 10 were flops compared to her average! She shared more encouragement, too: That was a turning point for me: Understanding that some weeks, even with my best converting webinar in the 12 years of my business, I'm gonna get off the call and see just a few (or even no) sales notifications over in Slack. And it doesn't mean I've done anything wrong, that the offer is wrong, or that I'm never going to figure this out. So I dusted myself off and got back on the horse the following Monday! Talk more soon, Claire P.S. In case you missed it, I published a 3-episode series on the podcast about what holds people back from building the funnels they've been thinking about for months (or even years). Check it out on Apple Podcasts, Spotify, or wherever you like to listen. |
Claire Pelletreau
I'm running the same webinar every week for 25 weeks. Same offer. Same price. Paid ads driving registrations the whole way. Every week I publish what actually happened. Ad spend, cost per lead, how many registered, how many showed, how many bought. The weeks that worked and the weeks that didn't. No polished case study at the end - just the receipts as I go.
If you haven't been following my story of 25 webinars in a row, you can catch up here. Last week I shared how my own ads stopped tracking correctly (a.k.a. I messed something up) and my cost-per-webinar sign-up went from $18 → $27! 🫣 My ROI that week was in the red by about $250. Despite that result, I didn't lower my spend or change anything about my webinar deck - I knew I needed more data about whether these more expensive leads were actually better quality. So here are the stats for...
If you haven't been following my story of 25 webinars in a row, you can catch up here. On webinar #9, I hit a sales record of 9 live sales! The post-webinar replay sequence brought in another sale, AND we got our first refund request that week. (Totally normal, and I can honestly say it didn't bother me.) One change I made to the webinar for the following week: Based on answers we got to a "why didn't you buy" email campaign, I tweaked the content a bit. Here's some feedback I got from that...
Previously on The 25-Webinars-In-A-Row Story, you heard all about how I cleaned up my pitch and make 4 live sales! (Compared to how earlier webinars had gone, this was pretty great. All the details about those results can be found here.) On the morning of Monday, August 3, I started to prepare for webinar #9. But something wasn't right . . . All of a sudden, I couldn't get my slides to load. Or the Ads Manager! The minor Internet problems we'd dealt with over the weekend suddenly turned into...