Claire Pelletreau
I'm running the same webinar every week for 25 weeks. Same offer. Same price. Paid ads driving registrations the whole way. Every week I publish what actually happened. Ad spend, cost per lead, how many registered, how many showed, how many bought. The weeks that worked and the weeks that didn't. No polished case study at the end - just the receipts as I go.
1. Why I changed my revenue goal
July 14
https://learn.clairepells.com/posts/why-i-changed-my-revenue-goal
2. Four things I changed for webinar #2 of 25 — plus all the stats
July 21
https://learn.clairepells.com/posts/four-things-i-changed-for-webinar-2-of-25
3. The comments on my ads STUNG — what happened in webinar #3
July 29
https://learn.clairepells.com/posts/the-comments-on-my-ads-stung
4. The emotional roller coaster of these webinars
August 5
https://learn.clairepells.com/posts/the-emotional-rollercoaster-of-these-webinars
5. "What if it was just a fluke???"
August 11
https://learn.clairepells.com/posts/what-if-it-was-just-a-fluke
6. Webinar spiral + the turning point 💡
August 26
https://learn.clairepells.com/posts/webinar-spiral-the-turning-point
7. My accidental pitch problem
September 2
https://learn.clairepells.com/posts/my-accidental-pitch-problem
8. Tech nightmares 1 hour before Go Time
September 16
https://learn.clairepells.com/posts/tech-nightmares-1-hour-before-go-time
9. "Can I get 9 sales again??"
September 25
https://learn.clairepells.com/posts/webinar-tea-can-i-get-9-sales-again
10. Should you pay more for better ad leads?
October 1
https://learn.clairepells.com/posts/should-you-pay-more-for-better-ad-leads